What’s CBC GRIT?
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About CBC GRIT
A corporate value that embodies CBC’s management philosophy: “Co-existence and Co-prosperity / Dream Together”
CBC GRIT was established as a new corporate value in FY2022. “GRIT” refers to the ability to persevere. At CBC, we believe that the key driving forces behind this grit are passion and giving the utmost effort.
CBC aims to be a global, world-class company that keeps growing. This means not only preserving CBC’s corporate culture, but also constantly overcoming various challenges that involve self-transformation. To achieve this, of course each and every employee must sharpen their abilities and skills. However, what is even more essential is that employees have passion in their hearts and a strong commitment to delivering results.
Our intent through CBC GRIT is that each employee’s passion and dedicated efforts driven by that passion will lead to tangible achievements. This in turn will enable both employees and the company to prosper together.
CBC GRIT is a corporate value that embodies our corporate philosophy: “Co-existence and Co-prosperity / Dream Together”
About CBC GRIT 2.0 - Brave the Future
Our 100th anniversary marks the beginning of the second chapter in CBC’s ongoing growth
In January 2025, CBC celebrated its 100th anniversary. But this is simply a milestone, as the challenges leading into the next century are just beginning.
Building on the spirit of our corporate value, CBC GRIT, we have introduced CBC GRIT 2.0 - Brave the Future as our company-wide slogan for the second chapter of our history, into our 101st year and beyond.
To make sure that CBC continues to thrive over the next 10 years – and beyond that, the next 100 – we have infused this motto Brave the Future with our determination to courageously face the challenges that the future will bring.
How CBC GRIT Was Born
“Hard work is more powerful than talent and skill” and “Unrelenting effort is backed by passion”
The term “CBC GRIT” was inspired by the best-selling book Grit by Angela Duckworth, published in the United States in 2016. Our corporate value CBC GRIT was born after infusing this concept with CBC’s original ideas.
The phrases “hard work is more powerful than talent and skill” and “unrelenting effort is backed by passion” that are introduced as the keys to success in the book are passages that greatly inspired the creation of CBC's corporate value.
Our wish behind the Logo
The logo for the “CBC GRIT” was designed by the prominent firm that also created the CBC corporate logo. After communicating our aspiration on the CBC GRIT in advance, we selected this logo from among several candidate designs.
The logo is based on CBC's corporate color, blue, and is designed to represent the image of the keystone blue color rising steadily within the letters GRIT, hoping to achieve a successful 100th anniversary and continue to grow permanently afterwards.
This logo is printed on our business cards as well as on numerous company fixtures, banners and internal company materials in order to promote awareness within the company.